When looking at buying a pillow comfort is key, but that looks different for everybody. The comfort of a pillow depends on what it's made for, your preference for pillow height, and the type of pillowcase you use. Here are some important factors to consider:

Side sleepers generally require a higher loft (height) pillow to fill the gap between the shoulder and the head, maintaining proper neck and spine alignment. A firm pillow is often recommended to provide adequate support for side sleepers. 

Our White Goose Down Pillow is an excellent option for side sleepers. The high-quality down provides support & loft that will last, alongside the 5 star hotel experience.

Back sleepers need a pillow that supports the neck's natural curve without lifting the head too much. Medium-loft pillows are ideal for back sleepers as they provide the right balance between support and comfort.

Our Feather Loft Pillow is a great option. It provides a soft yet supportive feel that accommodates the natural curve of your neck.

This sleeping position is considered the most stressful for the back and neck. Stomach sleepers should opt for a flat, soft pillow to minimise strain. In some cases, it may be beneficial to avoid using a pillow altogether.

Our High Loft Soft Pillow is perfect for stomach sleepers. It offers a flatter, softer option to reduce neck strain.

If you change positions overnight, look for a versatile pillow accommodating multiple sleeping positions. Pillows with adjustable fills, such as shredded memory foam or down alternatives, can be tailored to your needs.

Our Memory Loft Pillow is ideal for combination sleepers, providing premium support for different sleeping positions throughout the night.

Our Brace Contour Pillow is an excellent choice for those with back pain. Its firm, contoured design offers targeted support, relieving pressure on the head and neck.

Made from dermatological-grade silicone, the Brace Support Pillow features a unique grid structure that provides exceptional support and pressure relief. Its hyper-elastic material quickly bounces back into shape, while the vented design ensures cool, comfortable airflow throughout