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From Liberty with love

"Liberty is the chosen resort of the artistic shopper" pronounced wit, and regular client, Oscar Wilde.

Arthur Liberty’s vision for his store was an emporium that offered stylish and hand-made decorative items and fabrics from around world, and objects from the leading designers of the day. Liberty has always had a point of view; Arthur Liberty once said “I was determined not to follow existing fashions but create new ones.”

Founded in 1875, by the 1890s, Liberty had become a go-to for designers shaping the Arts and Crafts and Art Nouveau movements. In fact, the store's influence was so strong that in Italy, Art Nouveau became known as Stile Liberty or Liberty Style. Today, Liberty's Tudor-style building just off London's Regent Street is as much a landmark as the designs it houses. Step through the Flower Shop entrance, and you're met with six stories of carved timber interiors, grand fireplaces, and winding staircases—a shopping experience like no other.

Shop Liberty

If Liberty is a world-renowned name today, it’s largely thanks to its fabrics. From the beginning, its textile department has been the heart of the brand, offering luxurious materials sourced globally. Over time, Liberty became best known for its own original designs—prints that have been reimagined and refined for more than a century. With an archive of over 50,000 patterns, its London design studio is constantly at work, evolving classics and creating new ones.

Greg, the founder of George Street Linen, has admired Liberty fabrics his whole career. So when the opportunity arose to partner with them, it wasn’t just an easy decision—it was a dream project. We were given access to Liberty’s extensive archives to select the prints we’d bring to life as custom pillowcases and sheets.

We started with Rachel, Elysian Day, Ciara, and Thorpe, choosing the base fabrics before the final designs were printed in a specialist facility near Milan—one of the few places capable of capturing Liberty’s intricate detail on wide-width (300cm) fabric. Since then, we’ve expanded the collection to include Tresco, Wild Flowers, and Adelphi Voyage.

For those who love to wrap themselves in Liberty beyond the bed, we also offer a range of effortlessly chic robes. We started with Emma and Betsy Heirloom, and now the lineup includes Adelphi Voyage, Betsy, Emma, Heirloom, Tresco, and Wild Flowers.

Liberty has always been about creating something timeless, and we’re proud to be part of that story. And we’re not stopping here—watch this space for what’s next.