Beautifully crafted bed linen and home accessories made from premium fabrics sourced from around the globe.


"The secret to success is a good night’s sleep!" 
Gregory Davidson
George Street Linen Director 




Our mantra defines the design imperative. George Street Linen boasts a seductive array of bedding and home accessories.

Created with natural fibres and state of the art technologies, we aim to create an affordable luxury experience throughout your entire home.




A 101-year-old building that used to be a garage and auto-repair shop.  A sunny rural town on the East Coast of New Zealand’s North Island.  A man whose love of fashion and textiles sent him on a journey around the world.  And a linen brand of exceptional quality.

That man is our founder, Gregory Davidson. His obsession with textile design began in the Louvre, Paris where he was privileged to access the textile treasures of Europe. Captivated by weaves of intrigue and craftsmanship of the past, he was inspired to a career in fabric.

In the fashion houses of New York, Greg became a recognised textile designer of distinction. After fifteen years, he was headhunted and appointed Creative Director for Sheridan Sydney, Australia.

Now based in Shanghai, as an independent designer and consultant, Greg places himself on the frontier of textile manufacturing, and global trend. In China, he develops his own designs and facilitates the manufacture of innovative products for textile design houses around the world.

As an industry leader, Greg's knowledge of the factories of China ensures a product that engenders the trust and confidence of his clients. To streamline client service Davidson has established offices in his homeland New Zealand and Australia.

George Street Linen is a dynamic platform for personal passion and a dedication to the best the world can offer.





Our fabrics are luxurious and of the finest quality.  Choose from cool and crisp Percale Cotton, sophisticated and timeless Belgian Linen, or the hypoallergenic, sustainable, and durable Bamboo Linen amongst others.  George Street Linen comes in a myriad of colours from fresh, under-stated pastels such as Sage, Seagrass, Glacier or Sky to strong bold shades such as Clay, Brick, Sherry or Graphite. 


There are duvets made of Merino Jersey and Siberian Goose Down and all George Street Linen textiles are made with 100% long staple fibres producing the strongest and finest bed linen.  George Street Linen is durable and made to last with no pilling or shedding.  All products are beautifully crafted and made from top quality fabrics sourced from all over the world.   




"I could not possible do, all the things I do, without my fantastic team!" - Gregory Davidson

Greg's a man on the move, from his design desk he drives offices across three nations, and spins the teams of production, logistics, packaging, finance, marketing and online client services.

His personal touch makes things work. One has the overwhelming sense that he cares. Certainly his passion, genteel manner and generosity, inspires the complex cross-cultural team.

When one drops into a Davidson office there is a hum of activity and good humour, team morale is high!

‘We are a small team really, we all work really hard!’ Davidson smiles, ‘But you know what? At the end of the day, when we slip into our sheets, we know, we are in something absolutely fabulous!’



What really sets George Street Linen apart from other bedding brands is the personal and hands-on process by which it is created.  Greg and his team oversee every aspect of manufacturing and each stand-alone piece is created and crafted to the team’s personal standards of perfection.   

From awareness of the origin of raw materials to a focus on sustainability (GSL does not use plastic, each product is provided in its own reusable fabric bag) George Street Linen is a cut above the rest.



A brand of the finest quality and affordability.  A brand easy to locate, on-line or in store.   There is not much more that can be said about George Street Linen.  Visit the website and purchase your first piece of under-stated elegance today!



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